Strategic Internet Marketing
This was still in circulation at a public library as of this writing. Yikes! You will notice that most of the examples are no longer relevant. (Oh Hello AltaVista! It’s been a while since you and I chatted. A librarian never forgets her first search engine.)
This book would have been a decent purchase back in 1996. It is a real deep dive, with emphasis on the research. This book was written for the business folks rather than the tech people. I also think this was written to help make the business case for the brick and mortar crowd that just didn’t get the technology.
Why it is still in a public library collection gathering dust is a mystery…