The Internet might turn out to be something big!

Strategic internet Marketing cover

Strategic Internet Marketing
Vassos
1996

This was still in circulation at a public library as of this writing. Yikes! You will notice that most of the examples are no longer relevant. (Oh Hello AltaVista! It’s been a while since you and I chatted. A librarian never forgets her first search engine.)

This book would have been a decent purchase back in 1996. It is a real deep dive, with emphasis on the research. This book was written for the business folks rather than the tech people. I also think this was written to help make the business case for the brick and mortar crowd that just didn’t get the technology.

Why it is still in a public library collection gathering dust is a mystery…

Mary

back cover

why buy this book

searching contentinternet content

3 comments

  1. Wow. Some librarian needs to do SERIOUS weeding. There are probably many out of date books on other topic on their shelves.

  2. Is submitting to search engines even a thing anymore, since the rise of webcrawlers and Google? I know I never did for my GeoCities page, let alone its successor after GeoCities shut down.

    In any case, time to weed this one for sure! It’s of purely historical interest now.

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