Strategic internet Marketing cover

The Internet might turn out to be something big!

Strategic Internet Marketing
Vassos
1996

This was still in circulation at a public library as of this writing. Yikes! You will notice that most of the examples are no longer relevant. (Oh Hello AltaVista! It’s been a while since you and I chatted. A librarian never forgets her first search engine.)

This book would have been a decent purchase back in 1996. It is a real deep dive, with emphasis on the research. This book was written for the business folks rather than the tech people. I also think this was written to help make the business case for the brick and mortar crowd that just didn’t get the technology.

Why it is still in a public library collection gathering dust is a mystery…

writing business plans

Business Planning With Patron Edits

Writing Business Plans That Get Results
A Step-by-Step Guide
O’Donnell
1991

Although most business plans have core concepts such as capitalization, marketing strategy, staffing, etc. A business plan is a comprehensive plan of attack and is about being able to attract investors, apply for loans, and other normal business matters. The concepts don’t really change, but the technology and methodology might. Bottom line, these types a books will have a bit more wiggle room with respect to age.