Start Your Own
Mail Order Lingerie Business
Prentice Hall
1999
Looking for a career alternative? How about your own mail order lingerie business? This oddly specific business book has maybe 10 pages related to actual lingerie. What the publisher did was write a general business book, and stick the work lingerie in key places. There are some pages of definitions in case one doesn’t understand the difference between panties and a thong. It reminds me of the career book for pierogi makers.
Even as a generic business book this fails on so many levels. There is no discussion on a pricing strategy or market potential other than some vague estimates based on absolutely no data for support. There are a lot of pages, and no substance. This book was bad from the beginning and won’t get better with age.
Getting my panties in a twist,
Mary
Mail order. Catalogues. Hmm, I wonder how well this book did on Amazon.
And now we know how Yandy came about!!!!