Bottom-Up Marketing

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Ries & Trout

This was recently weeded from my very own library – a medium-sized public library. Al Ries and Jack Trout are important business men. One could even argue that their books are “core” titles for a public library business collection. I’ll argue that they were core titles until the mid- to late-90s and now their work can be found, fully detailed, online and through databases that my library subscribes to.

This particular title is going to depend on individual libraries, their collection goals, and their library missions. Some of you are going to disagree with me – and that’s ok! In my particular library, patrons are more interested in current business theories and practices than their histories. We are fortunate to have access to a number of business databases, we have plenty of public computers to go around, and we even have a multitude of librarians at the ready at any given time. For us, this kind of thing sits untouched year after year while new business books fly off the shelves.

In a business library, an academic library, and maybe even a large public library, this might still be considered essential. If you have the space and the need, by all means keep it.

We weeded it.


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A concept is better than a product


  1. I looked at the pp 90-91 spread…and looked at it again. Is there any difference?

    Concepts stay the same. New books have a modern design (both the jacket and the contents). The examples are current, too. Same goes with a lot of other nonfiction, be it an encyclopedia of dog breeds, how to design a perennial garden, or a Bible study. (Your grandmother’s high school algebra book has the same stuff as your kid’s algebra book but the layout/typeface/cover are a lot different.)

    1. Oops! No, there was no difference. I accidentally pasted the code for that picture into the post twice. Fixed!

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