How to Get Publicity in Newspapers
Submitter: Have I got a book for you. It’s from my own library, but is available in a number of public libraries. The book could be an all-time prize winner. I spotted it in the window of a small independent bookstore. I am a magic history buff, and recognized the author’s name (who has written a few handy reference books for magic historians). I bought it for five bucks and asked the proprietor why he put it in the window. “It’s just so funny,” he replied. “A book called *How to Get Publicity* which features the name and picture of someone that no one has ever heard of.” I realized he was right. And the content is even more ridiculous.
-There’s actually a chapter called “Cheesecake” with an (in)appropriate photo to go along with it.
The Broomstick photo is a stunt recommended by the author for sure-fire press attention. The secret: the broomstick is sawed in half before the photo shoot. The author describes this as a stunt only for publicity purposes — it’s not even a real illusion. Careful observation of the photo reveals the secret: the broomstick isn’t even straight!
My favorite chapter, by far, is the Chapter 5, which extols the virtues of “Cheesecake.” An odd chapter for a book printed in 1975, even if it’s a reprint of a 1961 work. Chapter 5 refers the reader to the cheesecake photo labeled “Figure 3,” which — mysteriously — appears 25 pages later and after — in this order — figures 4, 6, 5, 12 and 2.
Holly: How corny! The way to get attention as a young magician is to do really cool tricks – like David Blaine or Criss Angel. Did people really fall for lame tricks like the broom one in the 70’s? Now you have to get run over by a steamroller while laying on your stomach on a bed of glass or stand frozen in a block of ice in Time’s Square to get attention…and those tricks deserve attention!