How to Tap the Phone’s Marketing Potential in Your Business
This book is all about telemarketing to increase your business success. Evidently, this guy must have been one of the people that started us on the path to robo calling and all sorts of other awful phone technologies. Given the topic, my first instinct is to pull the book, set in on fire, and then grind the ashes into the ground. Excuse my personal tantrum on the evils of telephone abuse that have been heaped upon me since I was old enough to hold a phone.
My personal issues aside, obviously this book is outdated. Marketing is a legitimate topic for a business collection, but what worked in 1987 is probably not appropriate in 2020. Maybe there is value in an archive of some kind, but even back in 1987, some of these strategies seem beyond the small business owner.