telephone magic

Telemarketing: Magic or Evil?

Telephone Magic
How to Tap the Phone’s Marketing Potential in Your Business
Weitzen
1987

This book is all about telemarketing to increase your business success. Evidently, this guy must have one of the people that started us on the path to robo calling and all sorts of other awful phone technologies. Given the topic, my first instinct is to pull the book, set in on fire, and then grind the ashes into the ground. Excuse my personal tantrum on the evils of telephone abuse that have been heaped upon me since I was old enough to hold a phone.

writing business plans

Business Planning With Patron Edits

Writing Business Plans That Get Results
A Step-by-Step Guide
O’Donnell
1991

Although most business plans have core concepts such as capitalization, marketing strategy, staffing, etc. A business plan is a comprehensive plan of attack and is about being able to attract investors, apply for loans, and other normal business matters. The concepts don’t really change, but the technology and methodology might.

However, the real weeding issue is evident in the fact that someone had written in quite a few of the pages. I particularly like that the defacer in question wrote (in pen!) TBD in many of the blanks. I get the feeling that our defacing entrepreneur didn’t get very far.

Mary

Rogers rules for business women

Work Rules for Ladies

Rogers’ Rules for Business-Women
How to start a career and move up the ladder
Rogers
1988

You can be a successful business woman with our author’s advice: dress nice, be friendly, and don’t chew gum. The tone is very paternalistic, boarding on annoying.  You will be glad to know that Rogers states that “real” sexual harassment in rare. But, (there is always a but), be careful of giving sex signals to your male co-workers. They might get the wrong idea.

Doing Business in Mexico cover

Doing Business in Mexico

Doing Business in Mexico
Engholm and Grimes
1997

Submitter: [Edited by Holly for length] I picked up this book because the company I work for is starting to do business in Mexico. But it was copyrighted in 1997! In the particular area where we do business, our counterparts in Mexico are telling us that things have been changing in the last few years. But I’m wondering what else has changed since the internet was spun?