The Professional Automobile Salesman’s Bible
Submitter: We found this self-published gem in a sweep of our community college library, and thought it was too embarrassing not to share. Judging from the inscription at the front of the book, it was a gift to the library from “George.” (At least, I’m hoping that we didn’t actually buy this book!) The inscription at the front is a bit hard to read, but goes, “Dear George, Thanks partner and good luck! Brad Kerfoot”.
Mr. Kerfoot’s insights into female customers (p. 97) and “Jewish, Cubans, Chinese and Arabs” as customers (p. 100-101) are especially painful. However, his final parting pep talk (p. 153) and image reminded us who the real winners were
Holly: I’m so surprised that George didn’t want to hang on to this book and cherish it forever in his personal library! I mean, the front cover proclaims the author as “The most Dynamic and Result Getting Automobile Sales Trainer in the World.” I guess he wanted to share the wisdom.