Retro Cooking from the 1940s

We're Going to Make You a Star
Roughing it

The Way to his heart

The Way To His Heart
Wayne
1941

Here is another retro cookbook for your consideration. This is one of those cute family recipe books. One of the young married daughters has written her other sisters, mother, and grandmother to help her with cooking since I get the feeling her husband isn’t too happy with her current cooking. The recipes are very basic and peppered with some advertisement for some grocery products. This was published a year before World War 2 rationing of basic grocery products, which led to the publication of many cookbooks that addressed some of the challenges of rationed products. (If you want some fun reading about war rations and cooking see this Mental Floss article.)

Mary

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9 comments

  1. If you look closely you’ll see that all the advertisements are for ‘Jack Sprat’ food products. This was almost certainly a promotional item offered on the radio or in food stores.
    ‘Send in three labels from Jack Sprat products and a stamp to receive this wonderful cookbook’ could well have been the way this was marketed on the radio.

  2. I have a small collection of fund-raiser cookbooks for organizations from a small Wisconsin curling club to the New York City Opera. There are even a few I contributed recipes to in the 1970s. These things are fun to read, fun to cook and fun to own.

    1. The church/community cookbooks are my favorites too, I have collected about a hundred or so over the years. You never know what you’ll find! I have one with a chicken recipe submitted by my favorite mystery author, I took it to a signing and not only did she sign it but she made a correction. Another one I found included a brownie recipe from a murderess that was infamous enough that Ann Rule saw fit to write a book about her. Bet that church was embarrassed!

    1. At least that recipe includes some time guidelines (though still no temperatures), unlike the others — this seems like a very trial-and-error sort of cookbook.

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