Pregnant and Groovy

Whet Your Appetite
Cheap, Cheerful, and Useless

great expectations sewing for maternity dressingGreat Expectations
How to make 30 easy, fast, sexy, cheerful maternity outfits that let you feel like a woman as well as a mother-to-be
Adams and Madaras
1980

I have always thought that “cute” or “fashionable” maternity clothes was an oxymoron. This book proves my point. There was not a single design that even came close to a realistic choice for the average pregnant lady. Even if someone wanted to rock the earth mother hippie look, I doubt these designs would work. I won’t even try and guess how one would use a bathroom in under an hour with the example Dhoti pants.┬áMaybe this could work as swim/beach cover ups rather than actual maternity clothes.

Mary

back cover

wrap dressing

 

 

Dhoti Pants

other pants and shorts

more dress wrapping

12 comments

    1. As I remember it, there was famously a three-way economic split.
      Low-price maternity wear: The little-girl look, in pastel colors with pictures of duckies and bunny rabbits.
      Mid-price maternity wear: Staid, boring, frumpy, tended to look like mourning clothes.
      High-price maternity wear: Only here did you get maternity wear that looked like real clothes that people would voluntarily choose to buy.

  1. It was the morning-sickness-ravaged of times, it was the getting up five-hundred times during the night to pee of times…

  2. The wrap dress is cute. And will fit after you have the baby . . . dhoti pants, no way. You can’t wear them if there’s any possibility of using a public bathroom.

    Did “cheerful” mean something else in the 70 s (in England)? That decorating book was cheerful. Now maternity clothes are cheerful.

    I would like this book, though. I like old sewing books.

  3. I think the thing that’s bothering me the most is the lack of underwear. These ladies only seem to have pregnant tummies! I may be atypical, but the first time I had any frontal development to speak of was when I got pregnant at 25 (couldn’t pass the pencil test before), and most of these items would have showcased my bra straps. And going without would not have been an option: the sudden blossoming was not comfortable in the slightest.

  4. Spelling of “center” on p 42 and reference to “altering pants” on the back cover makes me think it hasn’t come from us in the UK. However, cheerful does sometimes just get used to mean colourful and the British 1970s were pretty colourless and grim as I recall! And clothes, furnishings etc were either brown or orange (or both).

  5. That last image feels like it’s saying, “Don’t have maternity clothes? Just wear a towel instead!” Was that really a thing circa 1980? I wasn’t born yet so I don’t have any firsthand experience. It seems like it would gap open at the front no matter who was wearing it. I’ve always lived in places with high winds, so clothes with potential fluttery fabric gaps are a no-no unless they are swimsuit covers; they will blow open and show your beauty to the world no matter how you tie them.

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