Panty Promises

Free Money!
Knit and Wrap

mail order lingerie

Start Your Own
Mail Order Lingerie Business
Prentice Hall
1999

Looking for a career alternative? How about your own mail order lingerie business?  This oddly specific business book has maybe 10 pages related to actual lingerie. What the publisher did was write a general business book, and stick the work lingerie in key places. There are some pages of definitions in case one doesn’t understand the difference between panties and a thong. It reminds me of the career book for pierogi makers.

Even as a generic business book this fails on so many levels. There is no discussion on a pricing strategy or market potential other than some vague estimates based on absolutely no data for support. There are a lot of pages, and no substance. This book was bad from the beginning and won’t get better with age.

Getting my panties in a twist,

Mary

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