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Not my precious child

Tonight is too late cover

Tonight Is Too Late
Purtell
1965

Parents, all the possible sins your children are committing, behind your back, are right here in this conveniently packaged single volume. Purtell advocates open and honest communication with pre-teens about the consequences of drugs, premarital sex, and disease. Not too bad, especially for the time period. There are examples and quotes from law enforcement about their frustrations with the parents of young people that they are not stepping up to monitor their own children. Overall, Purtell is telling parents to wake up and smell the coffee about their precious child.

Evidently, time hasn’t changed much.

Mary

 

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Floating Baby Heads!

Baby Knits coverBaby Hand Knits
Rembrandt Yarns
1946

Submitter: This publication from 1946 by the Wool Novelty Co., Inc. of New York, NY, came in with a very large donation of women’s handicraft magazines. Maybe because it’s Friday, I found the floating baby heads on the cover particularly entertaining….

Holly: Collectors would love this! In all seriousness, there are libraries that can preserve this kind of thing and have a beautiful archive of old-timey craft publications. Your average public library is not that place, but patrons making donations don’t know that. They feel all warm and fuzzy for donating to the library rather than throwing out their stuff, and are completely baffled to find that these old magazines can’t be added to the circulating collection. I agree that the cover image is odd for a baby knitting magazine. How about some nice knitted hats on those floating heads? Also, my mom was born in 1946. Those babies are in their 70s now.

 

 

Doctor, Doctor, Give Me the News!

the doctor prescribes cover

The Doctor Prescribes
Fox
1949

This is one of those small booklets that advise patients on basic wellness. In other words, what to do when you are stressed-50s style. Phones and deadlines are “lethal weapons designed to commit civilized suicide”. The basic prescription is fresh air, eat right, go to bed early and get up earlier.

Some of the specific suggestions:

Nothing too spicy(don’t drown your breakfast eggs in pepper)

Limit drinking

Limit sugar

Get out in the country and breathe deeply

Sun bathe

Play golf

Get a hobby

The big advice centers on ulcers, cancer, and heart attacks and everyone knows that protocols and diagnostics for these conditions have changed quite a bit in 60 years. The other material is more wellness and lifestyle habits. Of course all of this advice assumes you are a upper middle class white man in an office job in the city. Ladies and others, you just have to suck it up.

Mary

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