Break out the Aqua Net!

beauty and hair fashions

Beauty and Hair Fashions
Richardson
1968

Relive the 1960s with some seriously interesting hair styles. The book is pretty low substance and the pencil drawings that illustrate the styles barely qualify as illustrations, not to mention look a bit creepy. For the most part, this book is really a bunch of promotions wrapped up with some hair styles.

If you are of a certain age, you might remember those days when you shellacked your hair into place. (Aqua Net and Dippity-Do were the tools of the time.) My mother sported a bouffant style from the late 1960s through most of the 1970s. A once a week hair appointment required hair rollers, sitting under a bonnet hair drier, and having her hair teased into submission. Every night she would carefully wrap that hair in toilet paper to hold the style in place. She integrated some wigs and hair pieces into her life because the work required to maintain a style like that was way too much.

I think this book can be safely weeded.

Mary

 

back cover

electrical rollers

the see thru hair style

curl explosion hair style

mini and midi hair

wide, high and the handsome hair style

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21 comments

    1. I thought that too, but I wasn’t sure there would be enough Trekkers out there that would understand. Mary

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    2. She does look like her. I always wondered if her “checkerboard” hairstyle was her own hair or a wig. I figure it had to be a wig because can you imagine how many hours it would take a stylist to create that every day?

      2+
  1. Toilet paper? Did she put some kind of cap on over that, or how did that work? 1960s hairstyling kind of fascinates me, including its persistence into the 80s, 90s and beyond! I love spotting a lady wearing one of those clear plastic rain bonnets outside lol. Of course you see them less and less often!

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    1. My mother, who is 96, still wears those. I thought they were anathema even at the time. They have not improved.

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  2. No wonder the hippie style of straight and parted in the middle was so eagerly embraced. Must have saved women ours of time and lots of money on products this book was designed to sell, plus no salon visits.

    I remember those hot rollers. I also remember (but never used) Dippity-Do and remember choking on AquaNet. My mom had a salon appointment every Friday till she went to the nursing home in the early 2000’s — and sometimes even then.

    1+
    1. My mother had a “bubble” hairdo, with a permanent. She had it “done” every week, too. And colored when necessary — she started going grey in her 30s, but my father did not want his wife to look “like an old lady,” so she kept making it brown till she was 90, when he died. Then she let it go natural, and it worked out to a really pretty silver. She stopped the weekly hair appointments, too, and only went for a trim when it started getting in her eyes. With the pandemic, I think she has rediscovered bobby pins LOL.

      The pics look strange to us today but they were the norm back then.

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    1. And “The Handsome” says it “bursts into a frisky bunch of ringlets”, which sounds like something hatches out of it! Maybe more isopods?

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  3. That last hairstyle looks like it was done with a van de graaff generator! Actually, the last three hairstyles look like that. Weird.

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  4. A grand mother wore curlers to bed, but I don’t know if she ever went to the salon after retiring from the bank. And “tip top” was slang in Horatio Alger books, not the best memory this late. If almost all of the products are gone and the condition is bad, archive/recycle/Friends-zone it.

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  5. When this book was published I was in my third year of college. Apart from the ‘midi’ these hairstyles were only seen on people like Jean Shrimpton in high fashion magazines.
    My classmates and I were too busy ironing each other’s hair to look like Mary Travers to bother with that sort of stuff.

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  6. My cousin got married in the 80s and I swear the hairdresser gave me the “Evening See-Thru” and lacquered it with a full can of Aqua-net. It stormed like crazy and I remember seeing my shadow by the streetlight as I ran to the reception hall. My dress was whipping around like crazy but my hair never moved.

    A purple can of Aqua net could do double duty as a spray on Motorcycle helmet.

    8+
  7. No one would call those styles “casual” or “carefree” nowadays.
    Ever flip through a 1950’s yearbook? The women’s hairstyles are all so rigid. Every curl, every ringlet, every “loose” lock falling down the side is carefully and deliberately placed. It’s amazing to see how many different ways people shellacked their hair into shape.

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  8. All these comments and not one comment about the way the necks are drawn? The neck illustrations look like Al Capp’s Schmoo wearing people masks.

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