Betty Draper Needed a Hobby

Kid Food-British Style
Be a Professional Woman

How to Write for HomemakersThe New How to Write for Homemakers
2nd Ed
Richardson and Callahan
1962

Submitter: To say that this book is dated is an understatement. Its gender bias is clear, if implicit. Chapters begin with metaphors likening writing and rhetoric to putting on a dress or following a recipe. The only explicit reference to a man shows him grilling at a barbecue. To be fair, though, the book does offer some reasonable advice on writing and rhetoric. For example, an unappetizing photograph of pineapple in jello does make a few valid points about visual rhetoric. Of course, we would better serve our patrons by providing a contemporary work over this.

Holly: Submitter included that this was found in an academic library outside of North America that “padded its shelves largely via book donations from developed countries.” The university now has resources to fund the library, but many collections have never been weeded.

It’s time, my friends! Get in there and have at it. (But pace yourself if there’s a lot of this kind of thing.) Cute, but not functional at a university library.

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pineapple in jello

room photos

recipe

dress

5 comments

  1. “Slide-fastener?” Curious about the etymology here…. Was “zipper” not widely used in 1962? Or was it still primarily a trademarked term?

  2. “An Hawaiian setting” — ? Who ever said that? And, it doesn’t look like a pineapple platter to me, nor can I see any evidence of a Hawaiian setting. Clever recipe idea, though — too bad it would be inedible.

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